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  • Onkar Jot Singh

Updated: a day ago

Do you remember the Pokemon Go that became a sensational game overnight? The world user sees through the game is a combination of the real and virtual world. Augmented Reality (AR) gets the credit to create the world in the game. The gamers used to find the Pokemons in the real world. It happened because of AR. The AR technology was present before the launch of Pokemon Go, but after its release, it became the talk of the town.


Augmented Reality

Augmented Reality is an innovative technology. It is one of the in-trend technologies, and its demand is increasing. AR represents a real-life environment with digital augmentation. You can understand the AR technology with an example of a shopping mall where people enjoy and shop in real-time, but suddenly an alien appears here. Augmented Reality can create some imaginary incidents as real. The technology is used in games, short movies, and pictures also.


AR can be defined as an enhanced version of the real world. The version can be achieved with sensory effects, sound, and visual effects. Companies that are involved in creating the business application use the technology to make their apps more advanced. In the technology boom of 2020, the use of AR has increased, and the trend to use it in different apps will continue for the next few years. Let us get some quick introduction of the technology;


Augmented Reality


AR is a technology that can bring virtual things into the real world. The technology uses the real physical world as the background. With the help of different effects, the user can experience virtual things. AR technology is available in smartphones also so that non-technical users can experience it in games and other apps. Alt reality X is adapting this tech in some useful ways.


Generally, non-technical users get confused between Augmented Reality (AR) and Virtual Reality (VR). However, both technologies are in-trend. In AR, the users experience digital elements in real-time, but in VR, the complete environment is virtual. The AR keeps the user present in his world, but VR disconnects them from the real physical world. Augmented Reality will bring innovation in many sectors with its use. Technology is the future!


Brand and Agencies can take professional help from Alt Reality X to create some mesmerizing effects with AR and VR technologies. For any AR/VR related enquiries, please write to enquiries@altrealityx.com.


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How Brands have Integrated AR & VR in Their Digital Marketing Strategy?

Technology plays an important role in the branding and marketing of any company. Technology is rapidly changing globally, and brands have no other option but to adopt the new marketing strategies introduced by new technologies.


Augmented Reality (AR) and Virtual Reality (VR) solutions are the new and emerging marketing strategies that customers love to experience. The AR & VR marketing strategies increase the brand value of a product and make it popular among the customers. The unique experience of new technologies makes the customers or target consumer base curious to know more about the product.


Companies use AR and VR to stand out from the crowd. Let’s know how the intervention of technology empowering marketing strategies;


How AR & VR Empower Marketing Strategies of Brands


AR & VR have become pillars of today’s marketing strategies, and they also play an important role in purchase decisions. The brands using AR & VR for marketing give a unique experience to their customers and leave a positive impact on them. The new normal has pushed the companies to re-think new strategies as the old strategies have boundaries now. For example, the events cannot occur, and not all of them can be canceled, so they are organized virtually.

VR technology becomes the only solution for engaging the customers and offering them unique interactive experiences. AR has also proven to be an excellent replacement for physical presence. It helps the brands to allow their potential customers to try the products in their app or website with the help of their phone camera.


How Brands Have Integrated AR & VR in Their Digital Marketing Strategy?


Integration of AR and VR creates a unique effect that the consumer cannot forget easily. AR & VR has benefitted various industries globally. AR & VR has emerged as a potential tool for storytelling and visualizing for marketers. Thanks to these technologies, the brands are creating experiential and immersive content and are able to reach a global audience. Brands have a positive impact on their revenue using AR & VR in their marketing strategies. Let’s know how the brands use AR & VR in marketing;


OREO

The lip-smashing cookies don’t need any introduction, but still, it uses the VR marketing campaign to take its consumers to the world of Oreo. The milk river and Oreo biscuits floating on it are such a treat to the eyes. The 360° interactive world of filled cupcake flavored Oreos attracts the consumers to buy it without any second thought. The complete campaign looks so delicious, and you feel a craving for the cookie.


Samsung VR

Samsung, a company known for its creativity, also used the new technology to give an out-of-the-world experience to its customers. It used the VR technique to create a moon so that users can experience a real moon landing. With the collaboration of NASA, Samsung created a lunar gravity that gives the participants a real-like experience of landing on the moon. The users need to wear the suit, harnesses, and Samsung VR headset to feel what it’s like to walk on the moon.


The Last Word

The new technologies have opened the doors to interact with the customers and show them a better picture of products. VR technology is highly interactive, and AR highlights the brands’ status. More than 70% of companies have adopted AR & VR, and the rest will have to do it soon to enhance their customer base. The companies can take help from some professionals like Alt Reality X to create some mesmerizing effects with AR and VR technologies. For any AR VR related enquiries, please write to enquiries@altrealityx.com




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Virtual reality technology has been on the market for a while, however it isn't just a trend anymore. VR is now being implemented in businesses and the everyday lives of consumers. And nothing has solidified its worth and significance to various dimensions of daily life like the new normal of our lives after the COVID-19 pandemic.


Virtual Technology is also rapidly changing the design aspect globally. Learn how it is uncovering new perspectives for contemporary packaging design trends and how designers are making the best use of it in the packaging production process:


Fast concept approval. The whole point of providing a mockup is to give brand leaders assurance that their packages will look high-grade after going through the lengthy design process. With VR, you can get visualization and save on the expenses of printing, materials, and time consumed.


Create detailed comps. The procedure of mocking up a comp package is restricted when it adds up to special effects, particularly those that are seen on luxury brand bottles and boxes. These materials are normally costly, driving up expenses, however the process can be executed through Virtual Reality Technology successfully.


Create a virtual shopping experience. It’s simple to understand the product value by creating a virtual store (with the products popping on the shelves) alongside enhancing the package design by viewing it in its intended environment.


Faster Market Research. The technology facilitates brands to avoid the lengthy procedure of researching how a package is going to perform in different markets, just by sending virtual mock-ups to a lot of events worldwide at the same time. Apart from saving time, VR also saves the expense of materials and shipping.


Determine the color’s view. Digital color patterns can be implemented into VR technologies. Using virtualized color software helps predict production concerns early on in the creative process and as soon as the colors are chosen and specified.


The real advantage of using virtual reality technology in packaging lies in its efficiency. The more value you can provide to your package, the more you are able to build on existing customer relationships and make new ones, too. Talk to us regarding the possibilities with product packaging. Visit our website www.expresskcs.com


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