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  • Onkar Jot Singh

Virtual Reality-Uncovering new perspectives for contemporary packaging design trends


Virtual reality technology has been on the market for a while, however it isn't just a trend anymore. VR is now being implemented in businesses and the everyday lives of consumers. And nothing has solidified its worth and significance to various dimensions of daily life like the new normal of our lives after the COVID-19 pandemic.


Virtual Technology is also rapidly changing the design aspect globally. Learn how it is uncovering new perspectives for contemporary packaging design trends and how designers are making the best use of it in the packaging production process:


Fast concept approval. The whole point of providing a mockup is to give brand leaders assurance that their packages will look high-grade after going through the lengthy design process. With VR, you can get visualization and save on the expenses of printing, materials, and time consumed.


Create detailed comps. The procedure of mocking up a comp package is restricted when it adds up to special effects, particularly those that are seen on luxury brand bottles and boxes. These materials are normally costly, driving up expenses, however the process can be executed through Virtual Reality Technology successfully.


Create a virtual shopping experience. It’s simple to understand the product value by creating a virtual store (with the products popping on the shelves) alongside enhancing the package design by viewing it in its intended environment.


Faster Market Research. The technology facilitates brands to avoid the lengthy procedure of researching how a package is going to perform in different markets, just by sending virtual mock-ups to a lot of events worldwide at the same time. Apart from saving time, VR also saves the expense of materials and shipping.


Determine the color’s view. Digital color patterns can be implemented into VR technologies. Using virtualized color software helps predict production concerns early on in the creative process and as soon as the colors are chosen and specified.


The real advantage of using virtual reality technology in packaging lies in its efficiency. The more value you can provide to your package, the more you are able to build on existing customer relationships and make new ones, too. Talk to us regarding the possibilities with product packaging. Visit our website www.expresskcs.com


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